Senior Product Marketing Manager (Web3)

Collaborate with the Web3 product team to plan, package, and promote new products and features. Monitor market trends and devise marketing strategies.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Hong Kong, East Asia

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Requirements

Bachelor’s degree or higher, with a minimum of 3 years of relevant experience in marketing strategy.

Strong understanding of the Web3 industry, including user behaviour and engagement strategies.

Results-oriented with a strong drive and the ability to perform under pressure.

Quick learner, capable of rapidly adapting to and understanding current trends.

Bilingual in English and Mandarin for international collaboration.

Responsibilities

Collaborate with the Web3 product team to plan, package, and promote the launch of new products and features.

Monitor market trends and, in conjunction with product characteristics, proactively devise marketing strategies that capitalize on trending topics.

Demonstrate an understanding of on-chain user journey and active channels, excelling in growth-oriented integrated marketing strategies.

Exhibit strong data analysis skills to uncover growth opportunities through data mining.

Pay close attention to user feedback and effectively translate insights into product enhancements and growth initiatives.

Benefits

Competitive total compensation package

L&D programs and Education subsidy for employees' growth and development

Various team building programs and company events

Wellness and meal allowances

Comprehensive healthcare schemes for employees and dependants