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Senior Product Marketing Manager, World ID

World
San Francisco, United States
Full time
$ 210k - $ 240k
On site

About this job

Job category

Marketing & Communications

Job type

Full time

Salary range

$ 210k - $ 240k

Location

San Francisco, United States

Company size

Mature [ 50+ employess ]

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Job Description

Drive adoption of World ID through marketing strategies, educational content creation, and building relationships with developers and partners. Shape the narrative around World ID and educate stakeholders.

Responsibilities

  • Educate Users & Developers: Build and execute marketing strategies to communicate the value and potential of World ID to a global audience.
  • Build Product & Partnership Collateral: Collaborate with product, partnerships, and developer relations teams to create product documentation, case studies, and whitepapers.
  • Engage and Grow the Developer & Partner Ecosystem: Help build relationships with developers, KOLs, and key ecosystem partners.
  • Market Research & Strategy: Conduct market research to identify key trends, competitor activities, and customer pain points.

Requirements

  • 5+ years of product marketing or related experience, ideally within blockchain, decentralized technologies, or digital identity solutions.
  • Strong understanding of Web2 and Web3 ecosystems, with the ability to communicate technical concepts to a wide range of audiences.
  • Experience working with developers and partners, building marketing collateral for developer engagement and partnerships.
  • Exceptional communication skills, both written and verbal, with the ability to craft compelling narratives and educational materials.
  • Proficiency in creating engaging marketing assets, such as case studies, pitch decks, blog posts, and technical documentation.
  • A collaborative mindset and ability to work cross-functionally with product, engineering, and partnerships teams.
  • Familiarity with Web3 technologies (blockchain, decentralized apps) and traditional Web2 systems is a plus.
  • A deep passion for decentralized technologies and the future of digital identity.
  • A desire to contribute to Worldcoin’s mission of creating a fairer financial system by making identity verification universally accessible and privacy-preserving.

Benefits

  • An open and collaborative office space in downtown SF
  • Unlimited PTO
  • Monthly Phone Reimbursement or a company device
  • Daily DoorDash credit for in-office meals
  • Top-tier medical, dental, vision insurance
  • 401k + employer match program
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