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Senior Product Marketing Manager

Offchain Labs
Global
Full time
Remote

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Global

Company size

Mature [ 50+ employess ]

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Lead and manage a product marketing team for Offchain Labs' blockchain technology products, developing and executing marketing strategies to drive market presence and measurable ROI.

Requirements

  • Experience: 7+ years of relevant experience in a PMM role or a closely related technical capacity
  • Education: Bachelor's degree in marketing, business, computer science, or equivalent experience
  • Industry Experience: Proven track record of strategizing go-to-market campaigns for production-grade software, especially targeted at a developer audience
  • Blockchain Enthusiast: A burning curiosity and/or deep understanding of blockchain technologies
  • Communication Maven: Stellar written and verbal communication skills
  • Team Player: Flexible, dependable, and thrives in ambiguous situations
  • Strong analytical skills for market research and campaign performance analysis
  • Experience with developer marketing or technical product marketing
  • Bonus: Experience managing and mentoring team members, fostering a collaborative environment that drives individual growth and team success.
  • Responsibilities

  • Develop campaigns that bring businesses and developers onchain and building with Offchain Labs products
  • Craft compelling messaging and manage end-to-end campaigns for our core products. Deliver developer assets built around the marketing flywheel (awareness, education, engagement)
  • Lead and manage a product marketing team, overseeing team development and strategic initiatives to drive market presence
  • Measure and report against the performance of product marketing initiatives, using insights to refine strategies
  • Collaborate with subject matter experts in creating digital content across multiple mediums (written, video, animation, etc.)
  • Work closely with marketing and product teams to understand the product roadmap and content requirements for product releases
  • Stay up-to-date on industry trends, the competitive landscape, and customer needs to ensure our product marketing strategies remain relevant and effective
  • Benefits

  • Remote-first global workforce + soon to open NY office
  • Annual company offsite (last year, Bahamas!)
  • Opportunity for subsidized attendance to industry conferences
  • Medical, dental & vision coverage (US + some other countries)
  • 401k retirement plan + company match (US only)
  • Home office set up / ergonomic equipment matching program
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