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Senior TikTok Brand Manager

Moonpay
MoonPay is seeking a Senior TikTok Brand Manager to lead its presence on TikTok and other short-form video platforms. This hands-on role involves developing and executing a TikTok-first content strategy, creating engaging and on-brand content that amplifies the company’s voice in crypto and fintech, and guiding broader short-form video initiatives.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

London, United Kingdom

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About MoonPay

MoonPay is dedicated to onboarding the world to the decentralized economy, believing crypto and blockchain empower global financial freedom. The company builds infrastructure for this new financial system, making it easy to buy, sell, and trade crypto using everyday payment methods, and providing tools to manage stablecoins confidently. Trusted by nearly 30 million customers and over 500 companies, MoonPay's secure, enterprise-grade platform drives mainstream crypto adoption globally, fully licensed and regulated across various regions. It is committed to building secure, scalable solutions for a blockchain-powered future, continuously iterating on its consumer app to make crypto accessible and intuitive for everyone. MoonPay seeks individuals passionate about building a fairer, more open financial system, believing contributions from all backgrounds are essential.

Working here means collaborating with driven, resourceful people passionate about excellence. Kaizen (continuous improvement) is a core mindset, encouraging big thinking, risk-taking, and pushing boundaries with team support. The company is listed in the Sunday Times best places to work guide and strives to provide an environment where everyone feels they can do their best work, offering opportunities to shape the future of the decentralized economy.

About the Role

This role combines creativity, strategy, and execution, serving as the driving force behind the company's TikTok-first content strategy. You will create engaging, on-brand, and culturally relevant content that amplifies the company’s voice in crypto and fintech. This is a hands-on position where you’ll ideate, shoot, edit, and publish content, while also guiding the broader short-form video strategy. Collaboration with design, communications, and product marketing teams will be key to ensure content aligns with business goals, resonates with the audience, and reflects the cutting edge of internet culture.

What You Will Do

  • Lead TikTok strategy: Develop and execute a content roadmap that grows community and positions the company as a cultural leader in crypto
  • Content creation: Script, film, edit, and post short-form video content daily/weekly, ensuring high engagement and brand consistency
  • Trendspotting: Stay ahead of TikTok trends, memes, and formats; adapt them to fit the company’s brand voice and Web3 narrative
  • Analytics-driven growth: Track performance metrics, test formats, and refine strategy based on insights to maximize reach and impact
  • About You

  • 4+ years of experience in content creation, social media management, or creative direction, with a focus on TikTok/short-form video
  • Proven track record of growing TikTok accounts and producing viral, relevant content
  • Strong video production and editing skills (e.g., CapCut, Adobe Premiere, After Effects, or native TikTok tools)
  • Deep understanding of TikTok culture, trends, and algorithm mechanics
  • Passion for crypto and internet culture, with the ability to explain complex ideas in simple, engaging ways
  • Creative thinker with excellent storytelling and copywriting abilities
  • Data-driven mindset with the ability to interpret metrics and optimize strategy
  • Our Values

    The core values are: Be Hungry, Level Up, Own It, Crypto Curious, and Kaizen.

    What’s In It For You

  • Competitive salary package
  • Equity package: Financial freedom starts with employees, so all employees have ownership
  • Pay for performance equity bonus: Those who drive outsized outcomes receive outsized rewards
  • Unlimited holidays: Autonomy to choose when to work and switch off
  • Hybrid working schedule: Work fully remotely or from the nearest Moonbase
  • Private Healthcare benefits to protect you and your loved ones
  • Enhanced parental leave to spend more time with your loved ones
  • Annual training budget to support your training journey
  • Home office setup allowance to create your ideal workspace
  • Remote working allowance for those working fully remotely
  • Monthly budget to spend on company products and zero fee crypto transactions
  • Employee referral programme: Refer great people to receive 10K in USDC
  • Regular remote company offsites for high impact in-person sessions and hackathons
  • Opportunity to work in a disruptive and fast-growing company where excellence is rewarded
  • Commitment to Diversity

    Research indicates that applicants may hesitate if they don't meet 100% of qualifications; however, this list is indicative, and the company encourages applications even if you feel you are only a 75% match. Skills can be learned, diversity cannot. Please inform the company if you require accommodations for the interview process.

     

    The company believes every voice matters and strives to create a mindful and respectful environment free of harassment, racism, and discrimination. It is committed to diversity and inclusion, and is a proud equal opportunity employer, prohibiting discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by law. This policy applies to all employment practices, including hiring, recruiting, promotion, termination, layoff, and leave of absence.

     

    The company is also committed to providing reasonable accommodations in job application procedures for qualified individuals with disabilities; please inform the Talent Team if assistance is needed to complete forms or participate in the application process.

    Important Notice

    Please be aware that the company does not request an AI-led interview without a recruiter or team member on a video call. The company will not ask for personal identification documents or any money during the interview process. Be fraud smart! If you receive an email claiming to be from the company but from an address ending in anything other than @moonpay.com, please be aware that it is not legitimate.

    AI Disclaimer

    Artificial intelligence (AI) tools may be used to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist the recruitment team but do not replace human judgment; final hiring decisions are ultimately made by humans. For more information about data processing, please contact the company.

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