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SEO Growth Senior Manager /Lead

OKX
Singapore
Full time

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Singapore

Company size

Mature [ 50+ employess ]

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Lead the development and execution of SEO strategies for OKX's global organic growth. Work closely with cross-functional teams to identify growth opportunities, conduct experiments, and measure results.

Requirements

  • 5+ years experience in SEO growth & strategy, preferably in the crypto, fintech, or highly competitive industries
  • Self-motivated, proactive, persistent and able to work effectively autonomously and perform as a team
  • Ability to handle pressure and thrive in a fast-paced and high-growth environment
  • Deep knowledge and understanding of all aspects of SEO, including technical SEO, on-page optimization, link-building, structured data and content best practice
  • Advanced experience with SEO tools (Google Search Console, GA4, Ahrefs, etc.)
  • Excellent communication and interpersonal skills with the ability to build relationships with global teams
  • Proficient in data analysis and performance metrics, and able to communicate results using data
  • Bachelor's or Master's degree in a related field (e.g. statistics, business, marketing)

    • Responsibilities

  • Develop overall strategy and execution of global SEO initiatives to drive organic traffic, user acquisition and engagement for OKX's global websites
  • Ensure best practice for on-page SEO optimizations for including metadata, site structure, internal linking, keyword strategy and any other on-page elements
  • Work closely with product teams, content teams to develop and execute SEO friendly features to capture non-brand keyword opportunities including transactional and informational intents.
  • Implement SEO recommendations and conduct PRD reviews with cross-functional product teams to unlock site-wise pages and content opportunities for organic traffic
  • Scale local SEO growth by leading and collaborating with our local SEO/content teams to implement best practices for multi-regional and multi-language SEO, including hreflang, localization and geo-targeting
  • Conduct research and leverage analytics, A/B testing, and reporting tools to measure performance and identify growth opportunities。
  • Audit and analyse SEO performance, identify issues & root-causes, and experiment with rigorous approaches and measurement methods (A/B tests, data analytics) to improve performance at scale
  • Create data dashboards for weekly & monthly reports on rankings across top keywords, reviews, and sentiments across search engines (Google, Naver, Yandex), app stores (App Store, Google Play)
  • Manage all conversion funnels and optimize conversion rates for clicks, downloads and signups

    • Benefits

  • Competitive total compensation package
  • L&D programs and education subsidy for employees' growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependants
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