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Social Media & Community Manager, ANZ (9months contract)

Binance
Melbourne, Australia
Auckland, New Zealand
+2 more
Contract
Remote

Overview

Department

Marketing & Communications

Job type

Contract

Compensation

Salary not specified

Location

Melbourne, Australia

Company size

Start Up [ <10 employees ]

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Manage Binance's ANZ social media presence, creating engaging content, analyzing performance, and building relationships with KOLs. This 9-month contract role requires strong communication and crypto market understanding.

Requirements

  • Fluent in English, excellent communication, a sense of aesthetics and sharp copywriting skills.
  • Experience growing social media accounts and making content - either personally or professionally - across X and Instagram.
  • Deep understanding of the crypto market. Up-to-date with trends and sentiment.
  • Preferably a Binance user with strong knowledge of Binance products.
  • Competent with Figma (or equivalent design software) and interest in AI tooling.
  • Experience in editing short-form videos, across video editing tools like Adobe Premier, CapCut, etc.
  • 3+ years of social media, community, content or brand marketing-related roles.
  • Proven good judgment in high-pressure situations; an ability to remain calm and logical.
  • Strong sense of ownership and responsibility.
  • Resistant to stress. Self-motivated and results-oriented.
  • Remote and start-up experience is a plus.
  • Responsibilities

  • Run Binance ANZ social accounts end-to-end, managing content, campaigns and setting the tone-of-voice to engage our community and achieve growth & engagement goals.
  • Analyse the crypto social media landscape, including competitors, to glean actionable insights.
  • Create and manage always-on content strategies for local and global campaigns, including priority global partnerships, such as CR7 and Alpine F1.
  • Act as first responder for business issues and crisis management, including fast, measured and informed responses, sentiment monitoring and reporting, working closely with CS and PR teams.
  • Measure, report, and analyse the performance of campaigns and content across channels.
  • Build and nurture relationships with external KOLs, content creators, influencers and partners, including Binance Angels.
  • Pitch, negotiate and manage potential new content partnerships to scale Binance ANZ social channel reach & engagement.
  • Represent Binance at events across Australia & New Zealand.
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