Social Media Manager

Avara is seeking a crypto-forward Social Media Manager to own the strategy and daily execution of its social channels for multiple products, focusing on growing reach, driving engagement, and amplifying major announcements. This role involves close collaboration with Growth, Product, Communications, and Design teams, and will work with a dedicated Content Creator to deliver engaging social content across platforms like TikTok and Instagram.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

United States

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About Avara

We build innovative products leveraging blockchain technologies. Our suite includes the Aave Protocol, along with the native stablecoin GHO, Lens, an open social network, and Family, a design-first mobile crypto wallet. Our vision is to build a people-powered internet that benefits all.

Our Culture

Having cultivated a thriving, collaborative culture, our team is kind, welcoming and passionate about what we are building. We celebrate differences and seek to develop and retain the most talented people from a diverse candidate pool from all over the world. No matter where you are based, no ghost will be left behind and we appreciate every moment we get to work and have fun together.

How You Can Make an Impact

Support the VP of Marketing in crafting and implementing comprehensive social media strategies and policies across multiple products.

Design, manage, and optimize multi-channel social media campaigns, ensuring clear execution against strategic objectives and maintaining a well-organized content calendar.

Coordinate closely with the Content Creator to plan and deliver high-quality short-form posts, produce video content and threads that drive engagement, especially around launches, news, and key initiatives.

Collaborate with a designer to ensure all social media assets are on-brand, visually compelling, and strategically aligned with campaign goals and overall identity.

Adapt copy and assets as needed to fit platform best practices, optimising posts for reach and engagement.

Plan and manage daily posting schedules, collaborating with internal teams and external partners to deliver timely, social-first content.

Stay responsive to emerging trends, memes, and cultural narratives - knowing when to jump in and how to do it in a way that feels authentic, native, and on-brand.

Build and maintain strong community relationships by actively managing direct messages, tags, and real-time audience engagement.

Analyse and report on campaign performance, reach, engagement metrics, and community sentiment to inform future social strategies.

Keep internal teams up to date on social media best practices to ensure everyone represents the brand consistently and effectively.

Let's Connect If

You have 3-5 years of experience managing social media for a consumer app brand in fintech, and are an avid social consumer yourself.

You demonstrate strong copywriting instincts and know how to adapt posts for different channels and contexts.

You have experience planning and managing social media calendars, scheduling content, and coordinating approvals.

You’re comfortable working closely with a Content Creator, designers, and external partners to deliver high-quality, channel-ready assets.

You thrive on real-time engagement - managing DMs, comments, and community tags with a professional, authentic voice.

You have strong research skills and stay up to date on industry trends and competitor moves.

You are data-driven and comfortable using analytics tools to track performance, measure impact, and refine strategies.

You are organized, adaptable, and able to balance multiple channels and projects in a fast-paced environment.

Fluency in crypto culture is considered a plus - you know the trends, memes, narratives, and how to communicate them authentically.

Application Note

Haven’t quite met all the criteria? Let’s not miss out on the chance to speak. Whilst you might not meet every single requirement, you might bring other, more exciting skills to our company!

Equal Opportunity Statement

We celebrate diversity and view each and every team member as a separate individual with their own unique identity. No matter your race, religion, gender, ethnicity, age, (dis)ability, sexual orientation or even the wallet you use, we welcome you. As an equal opportunities employer, we take accountability and believe in everyone’s potential to build, create and inspire changes. With a mission to build a diverse workforce, we are proud to foster a working environment in which everyone can feel safe and valued for who they are.