Sr. Marketing Manager - SEO

We are seeking a Sr. Marketing Manager to define and own the global SEO vision for Kraken’s portfolio of products. This role will help shape how Kraken is found, understood, and trusted by audiences around the world through world-class organic visibility and thought leadership.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

$127,000 - $203,000 per year

Location

United States, North America

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The Team

At Kraken, our Organic Growth team is the engine behind how the world discovers, learns about, and engages with our products and brand. We combine creativity, data, and technology to accelerate global awareness, acquisition, and retention, all in service of Kraken’s mission to bring crypto to the world. The Organic Growth organization is made up of four specialized teams: SEO, ASO (App Store Optimization), RAF (Refer-A-Friend), and Content. Together, these teams work across channels and platforms to build sustainable, compounding growth systems that reach millions of users every day.

We operate like a high-performing startup within Kraken. Testing, learning, and scaling what works at the intersection of search intelligence, storytelling, and product growth. From driving discoverability in the next generation of search and AI ecosystems to optimizing in-app visibility and referral loops, we’re obsessed with finding new ways to grow Kraken’s ecosystem organically.

The Senior SEO Manager will be a key member of this organization, partnering closely with leaders across product, marketing, data science, and engineering to evolve Kraken’s global SEO strategy.

Important: This position is a temporary role.

Key Responsibilities

Define and own the global SEO vision for Kraken’s portfolio of products and surfaces across web, app, and ecosystem integrations.

Develop scalable, data-backed SEO and AEO/GEO strategies that drive measurable user acquisition, engagement, and retention.

Partner with product, content, engineering, analytics, and design teams to embed organic growth principles into Kraken’s product development lifecycle.

Lead AI-first SEO initiatives adapting to Search Generative Experience (SGE) and answer engine optimization opportunities.

Build systems for entity optimization, structured data, and topical authority across Kraken’s domain and sub-properties.

Oversee technical SEO health at scale (crawling, rendering, indexing, Core Web Vitals, and dynamic content handling).

Provide strategic leadership and mentorship to SEO specialists, contractors and cross-functional contributors, building a culture of continuous learning and experimentation.

Deliver executive-level reporting and insights, translating complex SEO and organic growth metrics into actionable narratives for senior leadership.

Collaborate with the Localization and Regional Growth teams to expand Kraken’s global reach through regionalized search strategies and multilingual optimization.

Partner with the Brand, Content, and PR teams to strengthen Kraken’s E-E-A-T signals

Monitor competitive, algorithmic, and market trends, ensuring Kraken stays ahead of industry shifts and regulatory landscapes.

Additional duties and responsibilities as assigned

Skills You Should HODL

7+ years of experience in SEO leadership, ideally in FinTech, Crypto, or high-scale e-commerce.

Deep expertise in technical and programmatic SEO, including structured data, and large-scale site architectures (>1M pages).

Advanced understanding of AI-driven search (AEO/GEO) and semantic SEO, including entity-based optimization, vector search, and LLM-integrated search behaviors.

Proven success influencing product and engineering teams to implement SEO-driven growth at the system level.

Strong analytical skills, fluent in GA4, GSC, BigQuery, DeepCrawl, Mixpanel and BI tools. Comfortable framing insights for non-technical audiences.

Experience driving international SEO and working with localization pipelines across multiple languages and markets.

Demonstrated leadership in cross-functional environments, including mentoring and scaling SEO strategy across an organization.

Familiarity with E-E-A-T frameworks, digital PR, and content authority development in a regulated industry.

Genuine passion for Bitcoin, crypto, and decentralized finance, with an understanding of Web3 ecosystems.

Nice to haves

Experience building or optimizing AI-integrated search experiences (SGE, Bard, Gemini, Perplexity, ChatGPT, etc.).

Familiarity with SEO automation frameworks, LLM workflows, MCPs, internal link graph modeling for content discovery, and agentic tools to scale impact.

Product management or growth experimentation background, you think in systems, not silos.

You’ve used Kraken products and can articulate where we win, where we can evolve and how SEO can play a role in product discovery.