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Strategic Communications Director (Social Media Focused)

OKX
Hong Kong
Full time

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Hong Kong, East Asia

Company size

Mature [ 50+ employess ]

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The Strategic Communications Director will design and execute a comprehensive executive communications strategy enhancing the CEO's social media visibility and influence. This role leads social media strategy, content creation, and media engagement, working with senior leadership to craft compelling narratives.

Requirements

  • 8+ years of experience in executive communications, strategic communications, corporate communications, or related fields.
  • Proven track record in managing executive-level social media (particularly X) and building executive IP, including voice development, persona positioning, speechwriting, thought leadership initiatives, and long-term audience growth across digital platforms.
  • Deep expertise in Web3, blockchain, fintech, or technology sectors, with the ability to translate complex topics into engaging, accessible narratives.
  • Exceptional writing and storytelling skills, with a strong portfolio of executive speeches, op-eds, and long-form content.
  • Fluent in English and Mandarin.
  • Experience with high-profile executives and global brands in a fast-paced, high-growth environment.
  • Data-driven mindset, with experience in social listening, audience insights, and performance optimization.
  • Bachelor's or Master's degree from a top-tier university in communications, journalism, business, or a related field.

    • Responsibilities

  • Social Media Strategy & Oversight
  • Executive Thought Leadership
  • Content Strategy & Development
  • Crisis & Issues Management
  • Internal & External Communications
  • Data & Insights
  • Team Leadership & Collaboration

    • Benefits

  • Competitive total compensation package
  • L&D programs and education subsidy for employees' growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependants
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