VP of Marketing

Chainalysis is experiencing rapid growth, and as the Vice President of Marketing, you will play a key role in driving customer acquisition through various marketing channels. Reporting to the Chief Revenue Officer, you'll oversee demand generation, customer marketing, field marketing, and digital marketing, leading a team of field marketers across the government, private, and commercial sectors globally.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

$287,500 - $325,000 per year

Location

New York, United States

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Build & Scale Demand Generation for Revenue Growth

Design and lead an AI-driven demand generation engine, leveraging predictive analytics, automation, and hyper-personalized outreach at scale.

Develop a multi-channel strategy that includes intent-based marketing, outbound AI-driven prospecting, and dynamic campaign orchestration.

Redefine marketing funnel efficiency, ensuring a seamless transition from MQL to SQL to closed-won revenue, optimizing conversion rates at every stage.

Experiment with emerging pipeline strategies, including community-led growth, influencer-driven campaigns, and direct engagement with high-value accounts.

Transform Field & Digital Marketing into a Revenue Machine

Lead field marketing execution, ensuring regional sales teams are equipped with tailored, high-impact marketing programs.

Optimize events for direct pipeline impact, shifting from traditional brand awareness to high-conversion field activations.

Oversee performance marketing, paid media, and account-based marketing (ABM) to ensure targeted, high-quality customer acquisition at scale.

Leverage AI and automation for digital marketing, ensuring data-driven, dynamic content delivery that matches customer intent.

Drive Marketing-Sales Alignment & Accountability

Establish a unified demand generation framework, ensuring seamless collaboration with Sales, and RevOps.

Implement a real-time revenue attribution model, providing clear visibility into marketing’s contribution to pipeline and closed deals.

Ensure every marketing dollar is accountable, with transparent ROI tracking across all owned, paid, and earned media channels.

Drive a data-first marketing culture, using advanced analytics to optimize performance and continuously improve revenue impact

Candidate Requirements

15+ years of experience in marketing supporting at a mid-to-large scale, high growth organization, including solution-selling environments with B2B SaaS products

Sound business judgment, a proven ability to influence others, strong analytical skills, and a proven track record of taking ownership, leading data-driven analyses, and influencing results

Experience overseeing demand generation function, as well as experience working in support of an Enterprise solutions salesforce

Experience leading a field marketing function, inclusive of customer marketing

Excellent leadership and team management skills

Strong communication and interpersonal skills

Ability to work effectively in a fast-paced and dynamic environment

Strategic thinker with the ability to translate strategy into actionable plans

Located on the East Coast

About Chainalysis

Blockchain technology is powering a growing wave of innovation. Businesses and governments around the world are using blockchains to make banking more efficient, connect with their customers, and investigate criminal cases. As adoption of blockchain technology grows, more and more organizations seek access to all this ecosystem has to offer. That’s where Chainalysis comes in. We provide complete knowledge of what’s happening on blockchains through our data, services, and solutions. With Chainalysis, organizations can navigate blockchains safely and with confidence.

Diversity & Inclusion

At Chainalysis, we believe that diversity of experience and thought makes us stronger. With both customers and employees around the world, we are committed to ensuring our team reflects the unique communities around us. We’re ensuring we keep learning by committing to continually revisit and reevaluate our diversity culture.

We encourage applicants across any race, ethnicity, gender/gender expression, age, spirituality, ability, experience and more. If you need any accommodations to make our interview process more accessible to you due to a disability, don't hesitate to let us know. You can learn morehere. We can’t wait to meet you.