Web3 Growth Manager

Develop and execute growth strategies for Web3, leveraging content, community, technology, and AI. Collaborate with teams and KOLs to expand OKX's brand influence and optimize growth strategies using data analysis.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Hong Kong, East Asia

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Requirements

Bachelor’s degree or above, preferably in Marketing, Computer Science, Data Analysis, Journalism, or related fields.

Over 1 year of experience in growth operations, digital marketing, or content operations, familiar with the content ecosystems of Twitter, YouTube, and Xiaohongshu.

In-depth understanding of the Web3, blockchain, or cryptocurrency industries, familiar with concepts such as CEX, and strong self-motivation.

Proficient in using AI tools (such as ChatGPT, DALL·E, Canva) for content creation or data analysis; basic skills in automation scripting or programming are a plus.

Excellent communication and writing skills, familiarity with growth hacking methodologies, and the ability to experiment and iterate quickly in the fast-paced Web3 environment.

Fluent in Chinese and English is a must to interact with different stakeholders

Responsibilities

Develop strategies for creating viral content or enhancing user conversion rates, based on a deep understanding of trends, real-time news, and product innovations in the Web3 industry, utilizing various aspects such as content, community, technology, and AI.

Ensure that engagement strategies through content, video, and community channels (such as short videos, articles, and live streams) align with Web3 user interests and the OKX brand positioning, enhancing user interaction and conversion rates.

Identify high-quality KOCs and KOLs in content or video channels, and plan corresponding content and activities to expand OKX's growth and brand influence.

Use data analysis tools (like Google Analytics and Mixpanel) to track key metrics (such as CTR, conversion rates, and user retention), design A/B tests, and optimize growth strategies.

Utilize AI tools (such as ChatGPT, MidJourney, and Runway) to generate creative content, optimize copy, or analyze user behavior, improving operational efficiency and content quality.

Work with product, marketing, and other teams to ensure that growth activities align with the company’s long-term core strategy.

Benefits

Competitive total compensation package

L&D programs and Education subsidy for employees' growth and development

Various team building programs and company events

Wellness and meal allowances

Comprehensive healthcare schemes for employees and dependants