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Creative Design Lead

Immutable
Sydney, Australia
Full time
Hybrid

Overview

Department

Product

Job type

Full time

Compensation

Salary not specified

Location

Sydney, Australia, Oceania & Pacific Islands

Company size

Mature [ 50+ employess ]

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Define and protect Immutable’s visual and emotional identity across its ecosystem. Craft a cohesive brand universe that enhances user experience and accelerates adoption.

Requirements

  • Minimum 10 years of experience in design with a strong focus on consumer products.
  • Deep expertise in motion design and emotional UX, with a portfolio showcasing exceptional craft.
  • Proven experience developing and scaling brand systems across multiple digital products and touch points.
  • Proven experience creative directing digital advertising and social campaigns.
  • Experience designing end-to-end brand identity systems, including sonic, visual, and interactive components.
  • Ability to push the boundaries to drive next-gen immersive experiences using tools like generative AI, or procedural animation.
  • Strong track record of working across teams to align brand, product, growth  and social  into a cohesive design language.
  • Experience leading creative teams and mentoring designers while maintaining high executional standards.
  • Comfortable using generative and AI-assisted tools to enhance creative workflows and accelerate iteration.
  • Excellent communication skills and the ability to clearly articulate design decisions rooted in user feedback, brand cohesion and data.

    • Responsibilities

  • Define and protect Immutable’s end-to-end brand universe—defining brand including illustration,imagery, motion, and sonic identity across all products and touch points.
  • Deliver Brand and Design Systems Co-create the product vision, ensuring UI patterns feel delightfully on-brand at scale.
  • Supercharge studio assets with AI—automagically transforming art into immersive experiences (e.g., image-to-video quest teasers).Serve as the guardian of cohesion by auditing everything from tweets to event booths.
  • Define and evolve our brand and motion systems to deliver emotionally impactful experiences across Play Feed, Game-Fi, and beyond.
  • Prototype next-gen interactions, like interactive NFT previews and procedural animation for digital assets.
  • Pioneer AI-augmented creativity—using tools like Runway to generate sound/motion variants, then curating the best into scalable systems.
  • Ensure motion design scales consistently across products using shared libraries and principles.

    • Benefits

  • Globally competitive salaries and contributions & Employee Stock Options.
  • Medical and 401K Insurance (US Employees).
  • Flexible working model (Hybrid).
  • USD $500 WFH allowance and USD $600 per annum for internet/phone.
  • Up to USD $1,350 per annum for professional development.
  • Access to free online courses via Udemy.
  • USD $800 per year for health and wellbeing.
  • 24/7 access to unlimited counselling for you and your family.
  • Monthly subsidy and discounted rate with ClassPass, including a 1-year free membership to Breethe.
  • 12 weeks of paid parental leave (gender-neutral), plus additional leave for birthing parents, miscarriage, and IVF treatments.
  • 2 additional paid annual leave days and a paid birthday off.
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