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Product Director, Marketplace Traffic Growth

OKX
Singapore
Full time

Overview

Department

Product

Job type

Full time

Compensation

Salary not specified

Location

Singapore, Southeast Asia

Company size

Mature [ 50+ employess ]

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Lead the traffic growth PM team and be in charge of internal and off-site growth. Identify user growth opportunities and recommend high-conversion products.

Requirements

  • Bachelor's degree in a relevant field or equivalent practical experience.
  • 5+ years of product management experience, particularly within the crypto or internet industry.
  • Have unique insights and thoughts on growth and user experience, and be willing to combine data to try various methods to improve business growth.
  • Strong ability to deconstruct complex problems, synthesize insights, and conduct retrospectives; data-driven mindset with exceptional analytical skills.
  • Curious with a strong ability for self-learning, open to exploring innovative projects for driving product growth.

    • Responsibilities

  • Lead the traffic growth PM team and in charge of internal traffic growth and off-site growth.
  • Identify user growth opportunities across different lifecycle stages and segmented user tiers by data insights, and recommend high-conversion products such as bots or tailored solutions for diverse user needs.
  • Analyze the transformation path of user behavior, work closely with the design team, continuously optimize the front-end page interactions and visual experience, and be responsible for conversion results.
  • Fully leverage site-wide traffic by optimizing user acquisition, conversion, and retention strategies to enhance traffic efficiency and design scalable mid-to-long-term solutions.
  • Stay attuned to growth best practices, conduct user research and competitive analysis, and explore innovative approaches in traffic engagement strategies, campaign design, and contextual user outreach.
  • Collaborate with cross-functional teams to define, launch, and scale mission-critical growth initiatives from ideation to execution, prioritizing resources to deliver holistic solutions aligned with business goals.
  • Demonstrate strong project management skills by clearly defining project scope and requirements. Proactively track timelines, progress, and deliverables, ensuring effective stakeholder coordination and delivering impactful results on time and with high quality.

    • Benefits

  • Competitive total compensation package
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependants
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