Product Director, Viral User Acquisition

We are seeking a visionary Product Director to lead our global Referral & Incentive growth engine. This role involves architecting and scaling viral loops, including referrals and bonus mechanics, to transform first-time users into passionate advocates.

Overview

Department

Product

Job type

Full time

Compensation

Salary not specified

Location

Hong Kong, East Asia

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Important Note

We will be prioritizing applicants who have a current right to work in Hong Kong and do not require sponsorship of a visa.

Who We Are

We believe that the future will be reshaped by crypto and ultimately contribute to every individual's freedom.

As a leading crypto exchange and developer of OKX Wallet, we give millions access to crypto trading and decentralized crypto applications (dApps). We are also a trusted brand by hundreds of large institutions seeking access to crypto markets, safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

We are part of OKG, a group that brings the value of Blockchain to users around the world, through leading products including OKX, OKX Wallet, and OKLink.

About the Opportunity

Working at the intersection of product, business, and data, you’ll transform country-level “zero-to-one” wins into repeatable, high-impact playbooks for fast-moving markets worldwide.

What You'll Be Doing

Define and drive market-entry strategy, crafting and executing go-to-market roadmaps for each target region, ensuring alignment on positioning, goals, and product-market fit.

Design and optimize referral mechanics, launching and iterating viral programs—referrals, bonuses, incentives—that maximize acquisition, activation, and retention while delivering strong ROI.

Localize at scale, building self-serve campaign templates and configuration tools so local teams can adapt quickly across languages, currencies, and compliance requirements.

Lead data-driven experimentation, establishing North-Star metrics, running rapid A/B tests, analyzing results, and translating insights into actionable roadmap updates.

Partner cross-functionally, working closely with Marketing, Business Development, Operations, Engineering, and Compliance to deliver high-quality releases on schedule.

Document and share playbooks, codifying best practices, dashboards, and automation to raise growth velocity across the entire organization.

Develop talent and culture, mentoring teammates and championing a hypothesis-driven, experimentation-first mindset throughout the growth organization.

What We Look For In You

5+ years leading growth-virality initiatives (referrals, network effects, bonus mechanics), with end-to-end ownership of both product and business outcomes.

Proven 0-to-1 growth success in a single market, playing a pivotal role in taking a region from concept to traction, then scaling learnings globally.

Demonstrated ability to craft and execute go-to-market strategies for new geographies.

Full product-development-lifecycle expertise; adept at writing crisp PRDs and collaborating with engineers and designers.

Fluency in experimentation design, cohort analysis, and growth-stack tooling (analytics, A/B platforms, CRM).

Passion for crypto-finance trends, ecosystems, and emerging technologies; staying ahead of market news and regulation.

Experience with user-facing fintech or consumer platforms is highly desirable.

Self-starter who thrives in dynamic, fast-paced environments and can drive alignment across global stakeholders.

Sharp logical thinker and problem solver with excellent communication and relationship-building skills.

Bachelor’s or Master’s degree in Engineering, Business, Statistics, Marketing, or a related field.

Perks & Benefits

Competitive total compensation package

L&D programs and Education subsidy for employees' growth and development

Various team building programs and company events

Wellness and meal allowances

Comprehensive healthcare schemes for employees and dependants

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