Design and optimize intuitive onboarding workflows that set the standard for cryptocurrency trading.Ensure a seamless experience across mobile apps and websites, unifying onboarding for retail, VIP, and institutional users where appropriate.Build connections between the Exchange and the company's other products for a cohesive user journey.Implement event tracking to unlock funnel analytics and CRM insights.Create dashboards that reveal user engagement patterns and areas for improvement.Partner with Growth and CRM teams to launch targeted campaigns that boost conversion and retention.Develop creative strategies, such as promotions or referral programs, to attract and engage users.Lead feature definition, crafting detailed specifications and success criteria.Make informed trade-offs to balance impact, feasibility, and timelines.Work closely with engineers, designers, and QA to bring the product vision to life.Guide technical solutions and ensure comprehensive testing.Co-manage the product roadmap and backlog, delivering features on time.Actively use and test the product to identify opportunities for enhancement.Conduct user studies, client meetings, and interviews to gather actionable feedback.Work closely with Marketing, Growth, and Sales teams to drive adoption and satisfaction.Stay informed about market trends and competitors to keep the Exchange competitive.Act as the representative for the domain, aligning cross-functional teams around shared goals.